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CODE Beautiful Blog

Remember the time when Michelle Keegan wore CODE VLM mascara to her Lipsy Launch!!

As you can imagine we were so excited that the lovely Michelle Keegan wore our CODE VLM mascara to the Lipsy London A/W Launch


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Why we think water resistant mascara is miles better than waterproof mascara

When we were developing CODE Volumising Lengthening Mascara our long list of ‘must-haves’ included it being easy to take off!  So when we were testing lots of formulas we realised that water resistant is where it’s at

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Fancy multiplying your lashes.... here’s how

Morning! Make me look more awake please....

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CODE VLM MINI Volumising Lengthening Mascara has arrived!!

You asked us for a mini version of our miracle mascara – so here it is!

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Top tips from award-winning bridal make-up artist, Sarah Brock, on getting that fabulous look if you’re getting married this spring/summer

Every bride wants to look the most beautiful she has ever looked on her wedding day. 

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Removing your Mascara... without getting unnecessary wrinkles!

So you've got in late it’s Friday night and all you really want to do is get into bed, either with the hot stuff you brought home or in your fluffiest PJ’s ... DONT do it..... Well not until you’ve taken off your make up, ALL OF IT, YES ALL OF IT!

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Prima Magazine recommends CODE VLM Mascara

Picked up your copy of this month’s Prima Magazine yet...? Make sure you flick to page 77 as CODE VLM is in it!

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Fancy a swap? ...Mascara Swingers

We've just finished our #MascaraSwingers campaign...we were calling all mascara addicts in London, Leeds and Liverpool  - and asking them if they fancy a swap?
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CODE VLM mascara in Cosmopolitan lingerie shows’ goody bag


We teamed up with Cosmpolitan and CoppaFeel to give our CODE VLM mascara away in the goody bag at the Cosmopolitan Lingerie Show.

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How to avoid the biggest mascara mistakes....

Don’t pump the mascara wand...

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CODE VLM at QVCs Beauty Bash

What an amazing and fun few days at QVC’s Beauty Bash!  We were invited along with other selected brands to get involved in this year’s Beauty Bash so jumped at the chance

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Make-up Artist’s inside secret on mascara application....

The benefits of mastering a new technique are massive in comparison to the few days of practice time it takes to apply like a pro...

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