A CODE Beautiful story...

We’re two women who went on a mission to find the ultimate mascara... and couldn't!

We got fed up with mascaras that promised this, that and the other but never quite gave us lashes we loved... so we set about creating our own, CODE VLM.

We spent a year testing, tweaking and perfecting formulas and brushes until we came up with a long list of features we knew we loved and that women told us they would love...

• An exceptional brush that gives fabulous lash lift, length and volume
• Buildable; perfect for day and night
• Clump free and doesn’t smudge or flake
• Tear proof for those emotional moments
• Kind to your lashes with vitamins & waxes designed to encourage lash growth.
• Paraben-free, CODE VLM is not tested on animals.

We thought CODE VLM was pretty good... but we would think that wouldn’t we? So we asked some lovely ladies to try it out for us and...

*99% said they would recommend it to a friend

Mission accomplished!

“It is the first mascara that builds the length of my lashes whilst giving volume and endurance too!” - Leanda Price

“I have tried every mascara out there and this is better than all of them!” - Sarah Armstrong

*Tested on 85 women in a customer panel

Our brand CODE Beautiful is all about creating must have hero products for women, those handbag essentials we can't live without. Our first product launched in 2014, our second the CODE VLM MINI in 2015 and CODE FFL - Forget Fake Lashes too; the big lash game changer.  We are super excited about the next few products we have in production and taking our brand global.

We will continue to push innovation boundaries to deliver amazing handbag essentials for women of all ages that are just a little bit different and better than anything we can find.