Why We Exist

In today's consumer-driven society; a single definition of what it means to be beautiful is being imposed upon us.

Industries seeking to profit from our vulnerabilities bombard us with touched up images of unattainable aesthetics. Telling us their way is the only way.

Instead of accepting our authenticity, we are told to adapt;

Instead of embracing our uniqueness, we are told to conform;

As though our ability to fit the mould is indicative of our worth,

So they can sell us the solution to the crisis in confidence they created

This is why we are building CODE Beautiful.

We believe that you are what makes you beautiful.

Our purpose is to enhance the way you naturally look and feel, so you can stay focused on being you.

To read our Manifesto, click here.