A CODE Beautiful story...


Our boutique brand CODE Beautiful is all about creating must have hero products, those handbag essentials we can't live without.

It started with a mascara. We wanted one that didn’t over-promise or under-deliver. One for every day, for any occasion, rain or shine. One we could carry everywhere we went. But it didn’t exist. So, we went out and created it ourselves. This led to another idea. Then another. Before we knew it, a new generation beauty business was born.   

We don’t do fads, fashions or fairy tales. We create handbag essentials. Effortlessly effective and flawlessly reliable. 

Once we’ve started a product, we don’t move on until we’ve cracked the code. Only then will we put our name on it. 

This is just the start of our journey to ‘unlocking your inner beauty’. 

Our Mission: To have the confidence to innovate, lead and just be ourselves. Curating a select range of products that stand out from the crowd.   


cruelty freeCODE Beautiful never tests on animals and never will.

Since our niche brand launched in 2014, we made a strong commitment to never support animal testing on any of our products. ‘Cruelty-free’ isn’t just a marketing gimmick to us, by offering a unique selection of cruelty-free cosmetics, most of them vegan, we want to show you how easy it is to make animal-friendly choices while still looking great! 

Producing high quality products and pushing creative boundaries without harming animals is our top priority. In every step of our manufacturing process we are mindful of protecting this beautiful world we live in.  

We are proud to have accreditation as a ‘cruelty free brand’ from PETA – the largest animal rights group in the world.