
If you’ve ever bought a beauty product and felt let down by it’s promises you’ll understand why we (two welsh sisters) dedicate our time to help women feel their most naturally vibrant selves every day with products that simply do what they say they will, give tremendous value and last all day long. It's as simple as that.
Cruelty free & vegan beauty products - from our family to yours... 🇬🇧
Feel naturally vibrant every day.
Products our customers are loving... ❤️

Jo Wearing CODE Vibrancy Kit

Tracy wearing CODE LIP Kit, HTG, LLE

Marty wearing CODE Vibrancy Kit + NBD
Let customers speak for us
from 10423 reviewsLove the definer brow gel it looks really natural and stays on all day.
Love this make-up. It delivers what it says on the tin 👏 🙌 👌
Works like magic, even on my thin lashes, easy to remove also. Thoroughly recommend it
Great product, used it before and after using others I’m come back to code beautiful mascara as I find it the best
FFL is an absolute game changer and just transforms thin lashes to another level, I can’t live without now so highly recommend!
Fantastic mascara … nice deep blue
Love the blue mascara, no more looking at mascaras and being disappointed. Love this one and will keep reordering.
Really happy with this product
Very pleased with this product..
It’s amazing
Best mascara I have tried
I am so happy to discover this brow gel, it covers the odd grey quickly and easily and lasts all day.
Wow!
I have tried loads of blushers. This is great because it goes on my skin so easily and I can build the colour up as much as I want. Colour looks very bright in the pot but is much less so when applied. Really like it
These products do exactly what they say! My lashes look thicker and longer. They look amazing.