
If you’ve ever bought a beauty product and felt let down by it’s promises you’ll understand why we (two welsh sisters) dedicate our time to help women feel their most naturally vibrant selves every day with products that simply do what they say they will, give tremendous value and last all day long. It's as simple as that.
Cruelty free & vegan beauty products - from our family to yours... 🇬🇧
Feel naturally vibrant every day.
Products our customers are loving... ❤️

Jo Wearing CODE Vibrancy Kit

Tracy wearing CODE LIP Kit, HTG, LLE

Marty wearing CODE Vibrancy Kit + NBD
Let customers speak for us
from 9098 reviewsLove it makes my mascara go on better and my lashes longer will definitely buy again
Looks like my lashes of yesteryear again
Really pleased with the product.
Absolutely love this product.
A staple in my makeup bag. I absolutely love it.
Love this stuff so easy to use
New to this product but I like it
Amazing product
This is my 4 th time ordering
My go to every day for tired, dark eyes. Love it.
This is such a great lash primer. I’m so impressed by it, the results on my lashes and the authenticity of the company. I shall definitely shop here again.
Best primer I’ve used. I have quite short lashes and this product makes them look fab even with just one coat of mascara
I’ve been using CB products for a long while now and this lash primer has become one of my daily faves.
I’m 63 and although my lashes have always been longish, they’re very fair and have also become much sparser as I’ve aged.
This primer really helps to thicken them again and I wouldn’t be without it!
Love it - does exactly what it says. My lashes look fuller and longer - will definitely be a regular in my makeup bag ❤️
I Don,'t wear makeup often this is a lovely colour & glides on beautifully.. very pleased
Excellent product