
If you’ve ever bought a beauty product and felt let down by it’s promises you’ll understand why we (two welsh sisters) dedicate our time to help women feel their most naturally vibrant selves every day with products that simply do what they say they will, give tremendous value and last all day long. It's as simple as that.
Cruelty free & vegan beauty products - from our family to yours... 🇬🇧
Feel naturally vibrant every day.
Products our customers are loving... ❤️

Jo Wearing CODE Vibrancy Kit

Tracy wearing CODE LIP Kit, HTG, LLE

Marty wearing CODE Vibrancy Kit + NBD
Let customers speak for us
from 10074 reviewsThis product gave me such a boost - so easy to apply and wow what a result ! Friends have commented on how lovely my eyes are looking and asking if I’ve had a lash lift . As a menopausal 54 year old this has been a revelation for me. I’m never going to go without this fabulous product.
Totally converted having switched from a big brand. love this primer. Can't go without.
This is an excellent product. I am an elderly lady whose eye lashes are short and sparse. Although they dont look like fake lashes because of the condition of my eyelashes, they certainly transform them. Pleased with my purchase.
This does everything it’s supposed to, improving the look of my eyelids and doing a good job as a concealer/lovely light base.
Very effective on my sparse lashes; it made them appear much fuller.
Wonderful products - work well together
Gorgeous! The colour is very subtle, it stays on for ages.
This is thee best product for your face especially, if like me, you are in your 60's.
I use it for my entire face as a very light coverage. It dies not sit like foundations can, in wrinkles. A little goes a long way.
Prompt delivery
Great product, a first for me.
I use it without mascara to define my eyelashes and it’s brilliant
I’m really happy with this
I have been using the concealer as a foundation for a couple of years now and have no intention of using anything else. As a sufferer of Rosacea it has been a revelation and my skin has never been calmer. It covers brilliantly and lasts between purchases as you don’t need much. Highly recommend in all shades
Love it! Never leave home without putting it on as it defines my sparse eyebrows without making looked painted or pencilled on.
The best ever! This primer is a game changer, amazing results. Definitely my new favourite. Vegan and cruelty free was why I bought it, but now the solution for my sparse, short lashes has been found!
I love it so much I have it on subscription and receive it monthly! Never worry how my lashes look