
If you’ve ever bought a beauty product and felt let down by it’s promises you’ll understand why we (two welsh sisters) dedicate our time to help women feel their most naturally vibrant selves every day with products that simply do what they say they will, give tremendous value and last all day long. It's as simple as that.
Cruelty free & vegan beauty products - from our family to yours... 🇬🇧
Feel naturally vibrant every day.
Products our customers are loving... ❤️

Jo Wearing CODE Vibrancy Kit

Tracy wearing CODE LIP Kit, HTG, LLE

Marty wearing CODE Vibrancy Kit + NBD
Let customers speak for us
from 8271 reviewsGreat product and no sign of any irritation that my ultra sensitive eyes.
Does exactly what it says great eyelash primer will definately be ordering another
Absolutely fantastic product
Love it - I’m on my third purchase of this product
Fantastic product helps coat mascara on your lashes. Never known my lashes look so great.
Great mascara covers well and doesn’t flake off.
Such a brilliant product, easy to use, dries almost instantly, lashes look amazing once mascara’s applied over the top :-)
Real result 🤗Does exactly what it says it does and makes a noticeable difference to the thickness of my lashes. I’ve been looking for something like this for ages x
Great item
Great primer for lashes it makes my lashes seem longer and thicker
Amazing mascara as always. And the blue isn’t too blue
Great items, lovely customer service
Love these products, wouldn't use anything else.
Unlike a concealer it doesn't cake nor settle in lines, perfect.
The brow shaper is also the best I have used, I have bronze shade and am about to order the new brown shade.
I have reviewed the mascara elsewhere - love it.
I have the black and the blue, and am about to order brown, love them. It feels gentle, never clumps and never smudges. Only mascara I use now 🩷
Excellent product, great dark grey colour to suit grey hair