
If you’ve ever bought a beauty product and felt let down by it’s promises you’ll understand why we (two welsh sisters) dedicate our time to help women feel their most naturally vibrant selves every day with products that simply do what they say they will, give tremendous value and last all day long. It's as simple as that.
Cruelty free & vegan beauty products - from our family to yours... 🇬🇧
Feel naturally vibrant every day.
Products our customers are loving... ❤️

Jo Wearing CODE Vibrancy Kit

Tracy wearing CODE LIP Kit, HTG, LLE

Marty wearing CODE Vibrancy Kit + NBD
Let customers speak for us
from 9892 reviewsMy second order of this. I wouldn`t be without it now. Makes my eye area look so much brighter without making it too heavy. Love it !
I have purchased FFL multiple times and will continue to do so. It is a fantastic lash primer and one of my favourite products.❤️
I don't wear mascara a lot but I love this and tend to wear it on its own as it give your lashes volume and with a soft natural colour it doesn't give you 'white' lashes like a lot of primers
Just right!
I love the soft natural glow you get with Peach Moonstone
It feels lovely on the skin and blends really nicely
I have now got this in the other colours
I have tried so many mascaras over the years and this is far and away my absolute favourite. It goes on smoothly and doesn’t clump but still gives me great volume in conjunction with the FFL. I have tried all three colours and love them all but my favourite is definitely the blue, it’s slightly softer than the black and is not obviously blue.
Just started using it but it feels good and seems to make putting on mascara easier!
I have been using the FFL for quite a while now and love it. My eyelashes have thinned quite a bit as I’ve got older and this seems to have stopped them thinning any more and it also creates a great base for my mascara, giving volume and curl.
Best mascara I’ve tried for a very long time! It doesn’t smudge and it lasts!!
I recently tried the LLE in deep moments and it works brilliantly for me as a bronzer. So much so that I have now purchased a second one!
I cannot live without this it makes my lashes look fabulous, I order every 2 months as I can’t face running out
This is an amazing product- blends beautifully and really lifts eye area and hides dark circles. I use light hearted shade.
Love this mascara- goes on smoothly with no clumping or smudging
I wasn’t sure if African Ruby would be too red but it was perfect. It blends beautifully and gives a gorgeous healthy glow. Love it!
I have been using this lash duo for a long time and I wouldn’t use any other primer and mascara now. Both are gentle to use with great results