
If you’ve ever bought a beauty product and felt let down by it’s promises you’ll understand why we (two welsh sisters) dedicate our time to help women feel their most naturally vibrant selves every day with products that simply do what they say they will, give tremendous value and last all day long. It's as simple as that.
Cruelty free & vegan beauty products - from our family to yours... 🇬🇧
Feel naturally vibrant every day.
Products our customers are loving... ❤️

Jo Wearing CODE Vibrancy Kit

Tracy wearing CODE LIP Kit, HTG, LLE

Marty wearing CODE Vibrancy Kit + NBD
Let customers speak for us
from 8062 reviewsFirst time using seems good

Used once before and liked it… looks good separates lashes removes easily

This product works like magic, lengthening and separating lashes in one go. Mascara goes on easily, and there's no need to fiddle with separating clumped lashes.

This product is fantastic for my lower lids, smoothing them out and concealing dark spots. It's also a great concealer for my whole face!

Really love this product makes my eyebrows so much better

Love this I have sensitive eyes but this is fine with my eyes

This does everything it says, love it the only thing I would do is buy the darker colour bit too light but that's my fault I always order the wrong colour

1 year ago I saw an advert for this product and after seeing the tutorials and reviews I thought I would give it a try and I haven't looked back!! It is amazing and does exactly what it says. In addition to giving extra volume and length to my lashes its improved their natural health.
Give it a try and you won't buy anything else

Brilliant mascara primer. Makes a huge difference to my lashes. Thank you.

Looks great and easy to use!

Great product excellent

This is an excellent product. I bought the lightest shade first but now I’ve got the medium one as well. I use the lighter one on dark circles and blemishes and the medium one more as a foundation. I love them and there so easy to blend.

A really effective lash primer. Shapes the lashes beautifully in preparation for mascara afterwards but can also be worn on its own for a natural look once it dries. Easily removed, no dragging or pulling required. Too early to see much improvement in the strength of my eyelashes yet but I am using this every day and do have high hopes. Have already ordered a second tube, I really don't want to run out of this.
Am seriously impressed with this fabulous lash primer.

Fabulous mascara, the best I have found in years of searching. Shapes lashes beautifully and holds the lift nicely too. No smudges or clumping and cleans of easily without dragging or pulling. The blue shade is lovely and very subtle .... not obviously bright blue. 10/10

Fabulous. Such a joy to find a primer which is not white. No clumping and the mascara just glides on after use. Wiggle and roll as they say!!
