
If you’ve ever bought a beauty product and felt let down by it’s promises you’ll understand why we (two welsh sisters) dedicate our time to help women feel their most naturally vibrant selves every day with products that simply do what they say they will, give tremendous value and last all day long. It's as simple as that.
Cruelty free & vegan beauty products - from our family to yours... 🇬🇧
Feel naturally vibrant every day.
Products our customers are loving... ❤️

Jo Wearing CODE Vibrancy Kit

Tracy wearing CODE LIP Kit, HTG, LLE

Marty wearing CODE Vibrancy Kit + NBD
Let customers speak for us
from 10144 reviewsThis worked really well on my thinner lashes, along with the mascara it makes my lashes look thicker. Both products are very comfortable to use and easy to remove. I will definitely be purchasing again.
I’ve been using the mascara and the prima for quite a while. . I knew my lashes looks long. But standing in a queue at the supermarket a lady asked me if my lashes were my own. Proud to say yes. She asked me what I’m using, told her. One happy customer I hope
This is a wonderful product that plumps up my sparse upper and lower lashes like magic.
Natural looking but groomed eyebrows Thankyou
I can’t believe these products really do what they promise and at a price that is reasonable. I am not a young person but I do like to wear a little makeup and have fallen for so many failed promises. This is perfect ….. I don’t need anything but a little eyeliner
Found this primer excellent to stop mascara flaking. But didn’t really lengthen or give extra volume
Used this for over a year now. Performance on its own or with coloured mascara over the top.
Gorgeous colour. Just right for my (+65yr old dkin)
Very pleased with product would recommend
love it. does exactly what it says on the box
I absolutely love this product, it does exactly what it says on the tin.
Great product x
Great products - only wish I’d tried them before now . Will definitely order more
Absolutely love this product. I was using another expensive brand and this one is 100% better .
I absolutely love this lash primer. It makes my lashes seem longer and well defined. Once it’s dried, in a very short time, it’s so easy to add one small coat of mascara to finish off the look.