Best Mascara for Older Women: What Actually Works After 40
As lashes change with age, finding the right mascara can make all the difference. Discover what to look for, common mistakes to avoid and how to achieve naturally fuller, more...
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Makeup that helps you look fresher, brighter and more naturally radiant
Feel Naturally Vibrant Every Day
Not sure where to start? These are the products our customers fall in love with first ♡
THE 5-MINUTE ROUTINE
4 simple steps. Naturally vibrant results.
Brows · Eyes · Skin · Lips
Our award-winning makeup is designed to work together so you can feel confident in just minutes.
Sarah's Must-Have Problem Solvers
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![CODE FFL Forget Fake Lashes - Lash Primer]()
![CODE Instant Eye Lift Kit + FFL - CODE Beautiful]()
![CODE FFL Forget Fake Lashes - Lash Primer - Gorgeous Volume for Your Natural Lashes - CODE Beautiful]()
![CODE Instant Eye Lift Kit + FFL - CODE Beautiful]()
![CODE Instant Eye Lift Kit + FFL - CODE Beautiful]()
![CODE Instant Eye Lift Kit + FFL - CODE Beautiful]()
![CODE FFL Forget Fake Lashes - Lash Primer - Gorgeous Volume for Your Natural Lashes - CODE Beautiful]()
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![CODE VLM Mascara]()
![CODE VLM]()
![CODE VLM]()
![CODE VLM]()
![CODE VLM Volumising Lengthening Mascara - Water-Resistant & Gentle for Sensitive Eyes - CODE Beautiful]()
![CODE Naturally Vibrant Kit (Plus NBD) - Complete Authentic Beauty Bundle - CODE Beautiful]()
![CODE Naturally Vibrant Kit (Plus NBD) - Complete Authentic Beauty Bundle - CODE Beautiful]()
![CODE VLM Volumising Lengthening Mascara - Water-Resistant & Gentle for Sensitive Eyes - CODE Beautiful]()
![CODE VLM Volumising Lengthening Mascara - Water-Resistant & Gentle for Sensitive Eyes - CODE Beautiful]()
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![CODE LLE Lid Lift Enhance - 3-in-1 Concealer, Primer & Eyeshadow - CODE Beautiful]()
![CODE LLE Lid Lift Enhance - 3-in-1 Concealer, Primer & Eyeshadow - CODE Beautiful]()
![CODE LLE Lid Lift Enhance - 3-in-1 Concealer, Primer & Eyeshadow - CODE Beautiful]()
![CODE LLE Lid Lift Enhance - 3-in-1 Concealer, Primer & Eyeshadow - CODE Beautiful]()
![CODE LLE Lid Lift Enhance - 3-in-1 Concealer, Primer & Eyeshadow - CODE Beautiful]()
![CODE LLE Lid Lift Enhance - 3-in-1 Concealer, Primer & Eyeshadow - CODE Beautiful]()
![CODE LLE Lid Lift Enhance - 3-in-1 Concealer, Primer & Eyeshadow - CODE Beautiful]()
![CODE LLE Lid Lift Enhance - 3-in-1 Concealer, Primer & Eyeshadow - CODE Beautiful]()
![CODE Natural Radiance Essential Kit]()
![LLE Fairer Soul]()
![LLE Light Hearted]()
![LLE Deep Moments]()
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![CODE NBD Natural Brow Definer]()
![CODE NBD Natural Brow Definer]()
![CODE NBD Natural Brow Definer]()
![CODE NBD Natural Brow Definer]()
![CODE NBD Natural Brow Definer - Long-Lasting Eyebrow Gel with Hair Pigmentation - CODE Beautiful]()
![CODE NBD Natural Brow Definer - Long-Lasting Eyebrow Gel with Hair Pigmentation - CODE Beautiful]()
![CODE NBD Natural Brow Definer - Long-Lasting Eyebrow Gel with Hair Pigmentation - CODE Beautiful]()
![CODE NBD Natural Brow Definer - Long-Lasting Eyebrow Gel with Hair Pigmentation - CODE Beautiful]()
![CODE NBD Natural Brow Definer - Long-Lasting Eyebrow Gel with Hair Pigmentation - CODE Beautiful]()
![CODE NBD Natural Brow Definer - Long-Lasting Eyebrow Gel with Hair Pigmentation - CODE Beautiful]()
![CODE NBD Natural Brow Definer - Long-Lasting Eyebrow Gel with Hair Pigmentation - CODE Beautiful]()
![CODE NBD Natural Brow Definer - Long-Lasting Eyebrow Gel with Hair Pigmentation - CODE Beautiful]()
![CODE NBD Natural Brow Definer - Long-Lasting Eyebrow Gel with Hair Pigmentation - CODE Beautiful]()
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![CODE HTG Hydrate Tint Glow - 2-in-1 Lip & Cheek for Natural Radiance - CODE Beautiful]()
![CODE HTG Hydrate Tint Glow - 2-in-1 Lip & Cheek for Natural Radiance - CODE Beautiful]()
![CODE HTG Hydrate Tint Glow - 2-in-1 Lip & Cheek for Natural Radiance - CODE Beautiful]()
![CODE HTG Hydrate Tint Glow - 2-in-1 Lip & Cheek for Natural Radiance - CODE Beautiful]()
![CODE HTG Hydrate Tint Glow - 2-in-1 Lip & Cheek for Natural Radiance - CODE Beautiful]()
![CODE HTG Hydrate Tint Glow - 2-in-1 Lip & Cheek for Natural Radiance - CODE Beautiful]()
![CODE HTG]()
![CODE HTG in Peach Moonstone]()
![CODE HTG in Pink Quartz]()
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![CODE LIP Lip Intense Plumper - Hyaluronic Acid Lip Plumper for Fuller Lips - CODE Beautiful]()
![CODE LIP Lip Intense Plumper - Hyaluronic Acid Lip Plumper for Fuller Lips - CODE Beautiful]()
![CODE LIP Lip Intense Plumper - Hyaluronic Acid Lip Plumper for Fuller Lips - CODE Beautiful]()
![CODE LIP Lip Intense Plumper - Hyaluronic Acid Lip Plumper for Fuller Lips - CODE Beautiful]()
![CODE LIP Lip Intense Plumper - Hyaluronic Acid Lip Plumper for Fuller Lips - CODE Beautiful]()
![CODE LIP Lip Intense Plumper - Hyaluronic Acid Lip Plumper for Fuller Lips - CODE Beautiful]()
![CODE LIP Lip Intense Plumper - Hyaluronic Acid Lip Plumper for Fuller Lips - CODE Beautiful]()
![CODE LIP Lip Intense Plumper - Hyaluronic Acid Lip Plumper for Fuller Lips - CODE Beautiful]()
![CODE LIP Lip Intense Plumper - Hyaluronic Acid Lip Plumper for Fuller Lips - CODE Beautiful]()
![CODE LIP Lip Intense Plumper - Hyaluronic Acid Lip Plumper for Fuller Lips - CODE Beautiful]()
![CODE LIP Lip Intense Plumper - Hyaluronic Acid Lip Plumper for Fuller Lips - CODE Beautiful]()
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![CODE Lash Kit - The Original Award-Winning Lash Kit - CODE Beautiful]()
![CODE Lash Kit - The Original Award-Winning Lash Kit - CODE Beautiful]()
![CODE Lash Kit - The Original Award-Winning Lash Kit - CODE Beautiful]()
![CODE Naturally Vibrant Kit (Plus NBD) - Complete Authentic Beauty Bundle - CODE Beautiful]()
Sale -
![CODE VLM]()
![CODE HTG Hydrate Tint Glow - 2-in-1 Lip & Cheek for Natural Radiance - in 3 shades]()
![CODE Natural Radiance Essential Kit]()
![CODE VLM]()
![CODE VLM]()
![CODE VLM]()
Sale -
![CODE Natural Radiance Essential Kit]()
![CODE NBD 4 Shades]()
![CODE VLM]()
![CODE Instant Eye Lift Kit + FFL - CODE Beautiful]()
![CODE Instant Eye Lift Kit + FFL - CODE Beautiful]()
![CODE Instant Eye Lift Kit + FFL - CODE Beautiful]()
![CODE VLM]()
![CODE VLM]()
![CODE VLM]()
Sale -
![CODE VLM]()
![CODE LLE]()
![CODE NBD 4 Shades]()
![CODE Instant Eye Lift Kit + FFL - CODE Beautiful]()
![CODE Instant Eye Lift Kit + FFL - CODE Beautiful]()
![CODE Instant Eye Lift Kit + FFL - CODE Beautiful]()
![CODE Instant Eye Lift Kit + FFL - CODE Beautiful]()
![CODE Instant Eye Lift Kit + FFL - CODE Beautiful]()
![CODE Instant Eye Lift Kit + FFL - CODE Beautiful]()
![CODE VLM]()
![CODE VLM]()
![CODE VLM]()
Sale -
![CODE LLE]()
![CODE HTG Hydrate Tint Glow - 2-in-1 Lip & Cheek for Natural Radiance - in 3 shades]()
![CODE VLM]()
![CODE NBD Natural Brow Definer - Long-Lasting Eyebrow Gel with Hair Pigmentation - CODE Beautiful]()
![CODE NBD Natural Brow Definer - Long-Lasting Eyebrow Gel with Hair Pigmentation - CODE Beautiful]()
![CODE NBD Natural Brow Definer - Long-Lasting Eyebrow Gel with Hair Pigmentation - CODE Beautiful]()
![CODE NBD Natural Brow Definer - Long-Lasting Eyebrow Gel with Hair Pigmentation - CODE Beautiful]()
![CODE NBD Natural Brow Definer - Long-Lasting Eyebrow Gel with Hair Pigmentation - CODE Beautiful]()
![CODE VLM]()
![CODE VLM]()
![CODE VLM]()
SaleCODE 5 Minute Makeup Kit - the perfect 4 products for effortless, natural beauty!
£81.00£93.00Unit price -
![CODE HTG Hydrate Tint Glow - 2-in-1 Lip & Cheek for Natural Radiance - in 3 shades]()
![CODE Luscious Lips & Cheek Kit - CODE Beautiful]()
![CODE HTG]()
![CODE HTG in Peach Moonstone]()
![CODE HTG in Pink Quartz]()
![CODE LIP Lip Intense Plumper - Hyaluronic Acid Lip Plumper for Fuller Lips - CODE Beautiful]()
Sale -
![CODE HTG Hydrate Tint Glow - 2-in-1 Lip & Cheek for Natural Radiance - in 3 shades]()
![CODE LLE]()
Sale -
![CODE Natural Radiance Essential Kit]()
![CODE Lid Lift Enhance Duo Kit - CODE Beautiful]()
![CODE Lid Lift Enhance Duo Kit - CODE Beautiful]()
![CODE Lid Lift Enhance Duo Kit - CODE Beautiful]()
![CODE Lid Lift Enhance Duo Kit - CODE Beautiful]()
![CODE Lid Lift Enhance Duo Kit - CODE Beautiful]()
![LLE Fairer Soul]()
![LLE Light Hearted]()
![LLE Deep Moments]()
Sale -
![CODE Natural Radiance Essential Kit]()
![CODE LLE Lid Lift Enhance Trio Kit - CODE Beautiful]()
![CODE LLE Lid Lift Enhance Trio Kit - CODE Beautiful]()
![CODE LLE Lid Lift Enhance Trio Kit - CODE Beautiful]()
![CODE LLE Lid Lift Enhance Trio Kit - CODE Beautiful]()
![CODE LLE Lid Lift Enhance Trio Kit - CODE Beautiful]()
![LLE Fairer Soul]()
![LLE Light Hearted]()
![LLE Deep Moments]()
Sale -
![CODE HTG]()
![CODE HTG in Peach Moonstone]()
![CODE HTG in Pink Quartz]()
![CODE HTG Kit - 3 Shades - Natural Glow Collection - CODE Beautiful]()
![CODE HTG Kit - 3 Shades - Natural Glow Collection - CODE Beautiful]()
Sale -
![CODE LLE]()
![CODE VLM Mascara 3 shades]()
![CODE HTG Hydrate Tint Glow - 2-in-1 Lip & Cheek for Natural Radiance - in 3 shades]()
![CODE Naturally Vibrant Kit (Plus NBD) - Complete Authentic Beauty Bundle - CODE Beautiful]()
![CODE Naturally Vibrant Kit (Plus NBD) - Complete Authentic Beauty Bundle - CODE Beautiful]()
![CODE VLM]()
![CODE VLM]()
![CODE VLM]()
Sale -
![CODE LLE]()
![CODE Instant Eye Lift Kit + FFL - CODE Beautiful]()
![CODE VLM Mascara 3 shades]()
![CODE HTG Hydrate Tint Glow - 2-in-1 Lip & Cheek for Natural Radiance - in 3 shades]()
![CODE Naturally Vibrant Kit (Plus NBD) - Complete Authentic Beauty Bundle - CODE Beautiful]()
![CODE Naturally Vibrant Kit (Plus NBD) - Complete Authentic Beauty Bundle - CODE Beautiful]()
![CODE VLM]()
![CODE VLM]()
![CODE VLM]()
Sale -
Sale
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Sale£30.00
£57.00Unit price -
![CODE Makeup Bag - Running on Love, Caffeine and CODE Beautiful - CODE Beautiful]()
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![Makeup Club with Fizz, Product tips & Advice with Founder (min x 3 people) - CODE Beautiful]()
![Makeup Club with Fizz, Product tips & Advice with Founder (min x 3 people) - CODE Beautiful]()
Complete Makeup Routine - Everything You Need In One Kit
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![CODE VLM]()
![CODE HTG Hydrate Tint Glow - 2-in-1 Lip & Cheek for Natural Radiance - in 3 shades]()
![CODE Natural Radiance Essential Kit]()
![CODE VLM]()
![CODE VLM]()
![CODE VLM]()
Sale -
![CODE Lash Kit - The Original Award-Winning Lash Kit - CODE Beautiful]()
![CODE Lash Kit - The Original Award-Winning Lash Kit - CODE Beautiful]()
![CODE Lash Kit - The Original Award-Winning Lash Kit - CODE Beautiful]()
![CODE Naturally Vibrant Kit (Plus NBD) - Complete Authentic Beauty Bundle - CODE Beautiful]()
Sale -
![CODE Natural Radiance Essential Kit]()
![CODE NBD 4 Shades]()
![CODE VLM]()
![CODE Instant Eye Lift Kit + FFL - CODE Beautiful]()
![CODE Instant Eye Lift Kit + FFL - CODE Beautiful]()
![CODE Instant Eye Lift Kit + FFL - CODE Beautiful]()
![CODE VLM]()
![CODE VLM]()
![CODE VLM]()
Sale -
![CODE VLM]()
![CODE LLE]()
![CODE NBD 4 Shades]()
![CODE Instant Eye Lift Kit + FFL - CODE Beautiful]()
![CODE Instant Eye Lift Kit + FFL - CODE Beautiful]()
![CODE Instant Eye Lift Kit + FFL - CODE Beautiful]()
![CODE Instant Eye Lift Kit + FFL - CODE Beautiful]()
![CODE Instant Eye Lift Kit + FFL - CODE Beautiful]()
![CODE Instant Eye Lift Kit + FFL - CODE Beautiful]()
![CODE VLM]()
![CODE VLM]()
![CODE VLM]()
Sale -
![CODE LLE]()
![CODE HTG Hydrate Tint Glow - 2-in-1 Lip & Cheek for Natural Radiance - in 3 shades]()
![CODE VLM]()
![CODE NBD Natural Brow Definer - Long-Lasting Eyebrow Gel with Hair Pigmentation - CODE Beautiful]()
![CODE NBD Natural Brow Definer - Long-Lasting Eyebrow Gel with Hair Pigmentation - CODE Beautiful]()
![CODE NBD Natural Brow Definer - Long-Lasting Eyebrow Gel with Hair Pigmentation - CODE Beautiful]()
![CODE NBD Natural Brow Definer - Long-Lasting Eyebrow Gel with Hair Pigmentation - CODE Beautiful]()
![CODE NBD Natural Brow Definer - Long-Lasting Eyebrow Gel with Hair Pigmentation - CODE Beautiful]()
![CODE VLM]()
![CODE VLM]()
![CODE VLM]()
SaleCODE 5 Minute Makeup Kit - the perfect 4 products for effortless, natural beauty!
£81.00£93.00Unit price -
![CODE HTG Hydrate Tint Glow - 2-in-1 Lip & Cheek for Natural Radiance - in 3 shades]()
![CODE LLE]()
Sale -
![CODE Natural Radiance Essential Kit]()
![CODE Lid Lift Enhance Duo Kit - CODE Beautiful]()
![CODE Lid Lift Enhance Duo Kit - CODE Beautiful]()
![CODE Lid Lift Enhance Duo Kit - CODE Beautiful]()
![CODE Lid Lift Enhance Duo Kit - CODE Beautiful]()
![CODE Lid Lift Enhance Duo Kit - CODE Beautiful]()
![LLE Fairer Soul]()
![LLE Light Hearted]()
![LLE Deep Moments]()
Sale -
![CODE Natural Radiance Essential Kit]()
![CODE LLE Lid Lift Enhance Trio Kit - CODE Beautiful]()
![CODE LLE Lid Lift Enhance Trio Kit - CODE Beautiful]()
![CODE LLE Lid Lift Enhance Trio Kit - CODE Beautiful]()
![CODE LLE Lid Lift Enhance Trio Kit - CODE Beautiful]()
![CODE LLE Lid Lift Enhance Trio Kit - CODE Beautiful]()
![LLE Fairer Soul]()
![LLE Light Hearted]()
![LLE Deep Moments]()
Sale -
![CODE HTG]()
![CODE HTG in Peach Moonstone]()
![CODE HTG in Pink Quartz]()
![CODE HTG Kit - 3 Shades - Natural Glow Collection - CODE Beautiful]()
![CODE HTG Kit - 3 Shades - Natural Glow Collection - CODE Beautiful]()
Sale -
![CODE HTG Hydrate Tint Glow - 2-in-1 Lip & Cheek for Natural Radiance - in 3 shades]()
![CODE Luscious Lips & Cheek Kit - CODE Beautiful]()
![CODE HTG]()
![CODE HTG in Peach Moonstone]()
![CODE HTG in Pink Quartz]()
![CODE LIP Lip Intense Plumper - Hyaluronic Acid Lip Plumper for Fuller Lips - CODE Beautiful]()
Sale -
![CODE LLE]()
![CODE VLM Mascara 3 shades]()
![CODE HTG Hydrate Tint Glow - 2-in-1 Lip & Cheek for Natural Radiance - in 3 shades]()
![CODE Naturally Vibrant Kit (Plus NBD) - Complete Authentic Beauty Bundle - CODE Beautiful]()
![CODE Naturally Vibrant Kit (Plus NBD) - Complete Authentic Beauty Bundle - CODE Beautiful]()
![CODE VLM]()
![CODE VLM]()
![CODE VLM]()
Sale -
![CODE LLE]()
![CODE Instant Eye Lift Kit + FFL - CODE Beautiful]()
![CODE VLM Mascara 3 shades]()
![CODE HTG Hydrate Tint Glow - 2-in-1 Lip & Cheek for Natural Radiance - in 3 shades]()
![CODE Naturally Vibrant Kit (Plus NBD) - Complete Authentic Beauty Bundle - CODE Beautiful]()
![CODE Naturally Vibrant Kit (Plus NBD) - Complete Authentic Beauty Bundle - CODE Beautiful]()
![CODE VLM]()
![CODE VLM]()
![CODE VLM]()
Sale
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About us
SISTERS ON A MISSION
We are two welsh sisters, that were literally fed up of seeing a retouched beauty ad, buying the product and getting let down, either because the product didn’t work or it didn’t last.
SO we work along side a selection of our customers and only make vegan and cruelty free products that do what they say they will (and more), that’s why we have such a high amount of customers that wont buy any other make up now.
Not sure where to start or need some help?
Book a 121 Chat with Sarah, Founder of CODE Beautiful or Book a Makeup Club and Fizz with your friends 🥂💄
Read our Blog
View all-
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Makeup for Hooded Eyes Over 40: How to Create a Naturally Lifted Look
Have hooded eyes become more noticeable with age? Discover simple makeup tips to brighten, define and create a naturally lifted look in just a few easy steps.
Read more -
Best Eyelash Primer for Mature Eyes: What to Look For and Why It Matters
Many women find mascara doesn't perform the way it once did. Discover how an eyelash primer can help create fuller-looking, more defined lashes after 40.
Read more -
Lash Kit Guide: Kind to Lashes, Lens-Friendly, and a Better Alternative to False Lashes
Want lashes that look naturally lifted (not heavy or clumpy)? The CODE Beautiful Lash Kit is your quick, no-faff routine for fluttery definition that still looks like you—just fresher, brighter,...
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Natural Makeup Look (No Cakey Finish): An Easy Routine for Fresh, Real-Skin Results
If you love a natural makeup look but hate when makeup turns cakey, this one’s for you. Here’s a super simple 3–5 minute routine for fresh, real-skin results using the...
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How to Look More Awake: Under-Eye Brightening + Lifted Eye Makeup (No Heavy Concealer)
This guide answers common questions like “How do I look more awake?” and “How do I brighten under-eyes without heavy concealer?” It gives a simple routine for mature, sensitive skin...
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Best Makeup for Women Over 40: A Simple 5-Minute Routine (That Still Looks Like You)
This article answers the question What makeup is best for women over 40? with a simple, step-by-step 5-minute routine designed for mature and sensitive skin. It highlights the CODE Beautiful...
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Best Vegan Mascara for Sensitive Eyes (UK): What to Look For (and What to Avoid)
This guide explains how to choose a vegan, cruelty-free mascara for sensitive eyes (especially for women 40+). It covers common irritants, what “water-resistant” really means, and a simple routine using...
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