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Our boutique brand CODE Beautiful is all about creating must have hero products, those handbag essentials we can't live without.

Is it possible to be great at hundreds of things? We don’t think so. That’s why we put all our expertise into just a few – a select range of beauty products formulated to be the best they can possibly be.  

The first CODE Beautiful product launched in 2014, a volumising, thickening, lengthening, separating, curling, no clumping mascara that can take you from day to night. Combine conditioning ingredients with a unique brush that grabs ever lash and you’ve got yourself the holy grail of mascaras.  Also available in a mini size, you can pop CODE VLM in your handbag so great lashes are never far away!  

The spanx to your little black dress, our game-changing product, CODE FFL can extend even the shortest of lashes and has people all over the world ditching their fake lashes. Our pre mascara lash primer can be worn under any mascara and is great for that instant WOW factor. 

Our latest problem-solvers are all about fuller, defined lips. Our revolutionary 3 in 1, self-sharpening lip liner, CODE SSL, is a lip liner, lipstick and lip plumper all in one. Pair this with CODE LIP, the natural alternative to lip fillers with long term boosting ingredients and you’ve got yourself the ultimate power couple.  

Watch this space for more handbag essentials.  

Beauty Shortlist Awards Winner        Cruelty free