Our boutique brand CODE Beautiful is all about creating must have hero products for women, those handbag essentials we can't live without. Our first product launched in 2014, CODE VLM is a mascara women can wear day and night, that can be built up layer on layer without clumping smudging or flaking. CODE VLM is packed with volumising and conditioning ingredients combined with an amazing brush that grabs every single lash, it's the holy grail of mascara.

The much sought after CODE VLM MINI mascara is product number two and has finally arrived to help you go from day to night effortlessly, pop this mini miracle mascara in your handbag to go from amazing lashes to party lashes with a couple more coats, it's all about the top up.

Product number three is a big game changer... CODE FFL - Forget Fake Lashes, gives you the fake lash look but cares for your lashes too.  Some serious thickness, length and volume for those ladies who have short, sparse lashes or for those who fancy the dramatic wow factor look.  Wear CODE FFL under your fave mascara.

Our new problem solvers are all about fuller defined lips... CODE SSL Soft Smooth Lip Liner is a lip liner that gives us fuller move volumised lips and CODE LIP Lip Intense Plumper is a plumping treatment that enhances your lip shape with long term boosting effect for a fuller, more defined pout.

We are normal women who make it their mission to create must have products, watch this space for more handbag essentials. This is just the start of our journey to ‘unlock your inner beauty’

Our Mission... "To be the leading global beauty fashion brand, trendsetter in cosmetics, educators in all things cool and beautiful and social conversation leaders…"

Beauty Shortlist Awards Winner