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14 DAY MONEY-BACK GUARANTEE

FREE UK DELIVERY
Over £35
EASY RETURNS
14-day returns
AWARD-WINNING
Loved by thousands
CRUELTY-FREE
100% vegan

Makeup that helps you look fresher, brighter and more naturally radiant

Feel Naturally Vibrant Every Day

New to CODE? Start here ♡

  • CODE FFL Forget Fake Lashes

    ✨ Fuller-looking lashes, without extensions

    CODE FFL Lash Primer

  • CODE VLM Mascara 3 shades

    ⭐️ Beautifully defined lashes, every day

    CODE VLM Mascara

  • CODE Natural Radiance Essential Kit

    👁️ Brighter-looking eyes in seconds

    CODE LLE

See it. Love it. Shop it.

Watch Sarah’s quick tips, see our products in action and shop the look right from the video.

QUICK & EASY MAKEUP

Beautiful results in minutes.

ENHANCES, NEVER HIDES

Natural-looking results

MADE FOR REAL LIFE

For women, by women

SENSITIVE SKIN FRIENDLY

Vegan & cruelty-free

Your everyday favourites, better together.

View all kits
  • CODE Lash Kit - Lash Primer and Mascara

    Lash Kit

    Fuller, longer-looking lashes made easy.

  • CODE Instant Eye Lift Kit + FFL - CODE Beautiful

    Instant Eye Lift Kit

    Brighter, more awake-looking eyes in minutes.

  • CODE Natural Radiance Essential Kit

    Natural Radiance Kit

    Your essentials for a fresh, naturally radiant look.

Sally W.
"I love your products and how good your products make me feel"

Sally W.

code emma and sarah

About us

SISTERS ON A MISSION

We're two Welsh sisters who were fed up with beauty products that promised the world but didn't deliver.

So we decided to do things differently.

We create vegan, cruelty-free makeup that really works, feels lovely to wear and makes everyday beauty that little bit easier.

No complicated routines. No unrealistic promises. Just products designed to help you look and feel naturally vibrant, every day.

Makeup Club with Fizz, Product tips & Advice with Founder (min x 3 people) - CODE Beautiful

Fancy a little makeup advice?

Whether you'd love some one-to-one guidance or a fun makeup get-together with friends, Sarah would love to welcome you.

Book a personal makeup chat or join us for a Makeup Club & Fizz! 🥂

BEAUTY INSPIRATION

Tips, tutorials & guides

Everything you need to feel confident with your CODE Beautiful routine.

FREE UK DELIVERY
Over £35
EASY RETURNS
14-day returns
AWARD-WINNING
Loved by thousands
CRUELTY-FREE
100% vegan