Since our niche brand launched in 2014, we made a strong commitment to never support animal testing on any of our products. ‘Cruelty-free’ isn’t just a marketing gimmick to us.
Producing high quality products and pushing creative boundaries without harming animals is our top priority. In every step of our manufacturing process we are mindful of protecting our environment and the others we share our planet with.
We are proud to have accreditation as a ‘cruelty free and vegan brand’ from PETA – the largest animal rights group in the world.
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