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CODE VLM Volumising Lengthening Mascara

£24.00

THE ULTIMATE EVERYDAY MASCARA.

It won’t make you feel like Angelina Jolie. It won’t get you that pay rise or get you on the next rung of the ladder, and it won’t change the patriarchy. You can do all that by yourself. CODE VLM is just a mascara, but it’s the only one you’ll ever need. 

Our volumising, lengthening, thickening, curling, no-clumping, no-smudging, vegan mascara is water-resistant so whether you’re sweating it out at the gym or having a good cry, we’ve got you covered.

If you have sparse lashes, thinning lashes, short lashes or you just need a mascara in your life that you can trust, you've come to the right place.

CODE VLM is the perfect mascara for sensitive eyes and suitable for contact lens wearers. This mascara is long wearing, the lengthening effect stays put all day and is super easy  to remove at the end of the day by using a water based cleanser.

The formula is water resistant so you can still have a good old laugh (or cry) but don't go diving in the pool, waterproof formula tends to be heavy and weighs lashes down (not forgetting it is harder to remove so water resistant is the best way to care for your lashes and give you the lash results you deserve!). This lengthening mascara beauty product is loved by many makeup artists.

Read the reviews, try it, you won't be disappointed.

Now available in:

  • BLACK: A stunning glossy black that lets you go soft with a lighter coat or build it up for a bold, dramatic finish.
  • BLUE: A rich, dark blue that’s softer than black, adding a gorgeous hint of blue that pops beautifully in the light and flatters all eye colours.
  • BROWN: A deep, warm, elegant brown that’s perfect for a more natural look—softer than black but still striking, complementing every eye colour beautifully.

✨ Pick your perfect shade and make your lashes shine!

Have a watch below to see it in action...

Clump-Free Perfection

our smart wiper ensures just the right amount of product for flawless application

From Natural to WOW

buildable formula lets you dial up the drama, your way

Lash-Loving Goodness

packed with vitamins and waxes to nourish and support lash growth

Your Lashes, Only Bolder

Ready to turn heads?

KEY BENEFITS

- Full bristle brush with different length bristles designed to grab every lash for guaranteed definition, thickness, volume and lift

- Build on build technology allows you to fully tailor your lash look from natural to dramatic

- Cruelty free, paraben free and vegan

- Enriched with vitamins and waxes to encourage lash growth

- A generous 12ml

- Unique wiper to ensure there is the perfect amount of product on the brush every time. This may seem ‘dry’ but it actually prevents your lashes from getting clumps.

HOW TO APPLY

Roots: Pop the brush on to your lashes as close to the root as you can.

Wriggle: Give the brush a good wriggle back and forth, this will make sure even the tiniest of lashes are covered.

Roll: Gently twist the brush from root to tip. 

INGREDIENTS

Black:-

Aqua (Water), Cetyl Alcohol, CI 77499 (Iron Oxides), Oryza Sativa (Rice) Bran Wax, Copernicia Cerifera (Carnauba) Wax, Stearic Acid, VP/VA Copolymer, Glycerin, Cellulose, VP/Hexadecene Copolymer, Hydroxyethylcellulose, Aminomethyl Propanol, Phenoxyethanol, Sorbitol, Helianthus Annuus (Sunflower) Seed Oil, Galactoarabinan, Ethylhexylglycerin, Panthenol, Tocopherol, Beta-Sitosterol, Squalene, Polysorbate 60, Disodium Phosphate, Sodium Phosphate. 

Blue / Brown:-

Aqua (Water), Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Oryza Sativa (Rice) Bran Wax, Cetyl Alcohol, Glycerin, VP/VA Copolymer, Aminomethyl Propanol, VP/Hexadecene Copolymer, Cellulose, Phenoxyethanol, Glyceryl Stearate, Kaolin, Helianthus Annuus (Sunflower) Seed Oil, Xanthan Gum, Ethylhexylglycerin, Panthenol, Tocopherol, Sorbitol, Beta-sitosterol, Squalene, Dimethicone, Peg-100 Stearate, May Contain:CI 77007 (Ultramarines), CI 77491, CI 77499 (Iron Oxides).

Customer Reviews

Based on 816 reviews
90%
(733)
6%
(46)
2%
(20)
1%
(10)
1%
(7)
D
Deborah Shearer

Only been using for a few days. Liking the length of my lashes with this mascara. But only gave 4 stars as it does smudge.

S
Sue Donovan
Will buy again !

Really happy with this mascara ..
easy to apply without too much product on the brush .. My lashes look lovely .. :)

E
Elaine
Just great!

I really like this; it's effective, and superior to more expensive products.
I'll be back!

S
Suzanne Hilton
Volumising, lengthening mascara

Once you’ve tried this , you won’t try any other

J
Joanne Roberts
VLM mascara in black

Lovely rich black mascara that makes lashes look amazing and the best part is it comes off easy with just water so not damaging the lashes removing it.