Left Continue shopping
Your Order

You have no items in your cart


CODE VLM Volumising Lengthening Mascara


- Full bristle brush with different length bristles designed to grab every lash for guaranteed definition, thickness, volume and lift

- Build on build technology allows you to fully tailor your lash look from natural to dramatic

- Cruelty free, paraben free and vegan

- Enriched with vitamins and waxes to encourage lash growth

- A generous 12ml

- Unique wiper to ensure there is the perfect amount of product on the brush every time. This may seem ‘dry’ but it actually prevents your lashes from getting clumps. 


Roots: Pop the brush on to your lashes as close to the root as you can.

Wriggle: Give the brush a good wriggle back and forth, this will make sure even the tiniest of lashes are covered.

Roll: Gently twist the brush from root to tip. 


Aqua (Water), Cetyl Alcohol, CI 77499 (Iron Oxides), Oryza Sativa Bran Cera (Oryza Sativa (Rice) Bran Wax), Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Stearic Acid, Vp/Va Copolymer, Glycerin, Vp/Hexadecene Copolymer, Hydroxyethylcellulose, Aminomethyl Propanol, Cellulose, Phenoxyethanol, Sorbitol, Helianthus Annuus Seed Oil (Helianthus Annuus (Sunflower) Seed Oil), Galactoarabinan, Ethylhexylglycerin, Panthenol, Tocopherol, Plantago Psyllium Husk Powder, Beta-Sitosterol, Squalene, Polysorbate 60, Disodium Phosphate, Sodium Phosphate.


It won’t make you feel like Angelina Jolie. It won’t get you that pay rise or get you on the next rung of the ladder, and it won’t change the patriarchy. You can do all that by yourself. CODE VLM is just a mascara, but it’s the only one you’ll ever need. 

Our volumising, lengthening, thickening, curling, no-clumping, no-smudging, vegan mascara is water-resistant so whether you’re sweating it out at the gym or having a good cry, we’ve got you covered.

If you have sparse lashes, thinning lashes, short lashes or you just need a mascara in your life that you can trust, you've come to the right place.

Customer Reviews

Based on 470 reviews
Gillian Davies-Evans
Made a big difference

I was tempted by the Instagram video and because of the money back guarantee PLUS the company is Welsh like me!
The mascara goes on so easily, some brushes are a bit too spiky but not this one. I wear contact lenses and the mascara felt really comfortable all day.
It does come off really easily.
It made a big difference to my short fine lashes.

Cheryl Clarke

I absolutely love this mascara. It actually does what it says on the bottle. My lashes look gorgeous with this on

Ronald McKail

Best mascara I’ve ever used (and I’ve tried loads over the years) Used with the serum, it has given me lovely long lashes with no clumps. So pleased with this product and will definitely keep on using it.💖

VLM = Very Lovely Mascara.....

VLM = Very Lovely Mascara.....I wasn't sure what to expect, I had fallen out with my current product and had seen your adverts lots, so decided to give it a go. So very happy I did as my usually long lashes had become a bit frail looking and this just took me back to my youth...not bad for an almost 53 year old. Brill product.

Jenny D.
VLM mascara

I've been using your fabulous lash primer for some time and it really makes a difference. I've just purchased the mascara and I'm certainly not disappointed! It goes on well without clumping and I'm really pleased with the result. Well done again and thank you for another great product 💖