Years of bad mascara and peeling false lashes off your lids at the end of the night can cause serious damage to your lashes. Our eyelashes can fall out, thin out, become brittle and generally just look a bit naff – all because of the chemicals and harsh formulas we’re applying to them every day.
If you’re like me - how many times have you glued your eyes shut trying to apply false eyelashes? Had them fall off halfway through your night out? It’s an on-going struggle to try and have the perfect lashes. All I wanted was to discover the secret CODE to perfect lashes. But now? My search is over. I’ve finally found it.
Flutter or pout? When it comes to make-up, we usually fall into two squads, strong eye vs. strong lip. From catwalk to selfie, it’s a smouldering eye or statement lip that gets the most attention - and whilst I love a perfect Kylie Jenner pout (I mean who doesn’t) for me it’s all about the strong eye.
So we have just launched our new and in fact very first brand campaign Open Your Eyes to Something Different to celebrate uniqueness, diversity, and anti-conformity in make-up, I’m sure you’ve worked out by now we’re not your usually pretty make up brand. We are all about being yourself, whoever that may be.
It’s arrived! Our new product CODE FFL Forget Fake Lashes, is a pre -mascara lash plumper that you wear under ANY mascara, it enhances the result giving you a dramatic false lash effect! Even better than that it helps your lashes regenerate, and conditions them just like you condition your hair!
We have been busy bees working away on a new campaign to go with our new product launches and having a fab summer....
4 models, 2 amazing make up artists, a kick ass stylist and a sick creative team hit the Manchester
So we’ve had a few things going down in the press we can’t wait to share with you...
The Guardian includes CODE Beautiful Mascara in their ultimate beauty bag choice
As you can imagine we were so excited that the lovely Michelle Keegan wore our CODE VLM mascara to the Lipsy London A/W Launch
When we were developing CODE Volumising Lengthening Mascara our long list of ‘must-haves’ included it being easy to take off! So when we were testing lots of formulas we realised that water resistant is where it’s at
