Looking for a new go-to mascara? This one ticks all the boxes.

Ah, mascara. Without a doubt the one item we’d confidently say we can’t live without, heck we’d probably take it as our luxury item into the I’m A Celebrity jungle!

There’s just something about giving your lashes a bit of oomph and being able to pull together your entire look in just a few strokes that no other cosmetic can quite match up to.

With so many mascaras out there, you’d think it was easy to find the perfect one. Unfortunately, that was exactly our problem… we couldn’t find our ‘Mr Right’ in the mascara world. I’ll admit, we did have high expectations; we wanted length, volume and an all-day curl without flakes, clumps or smudging. Oh and we wanted it in some super cool packaging that would really catch people’s eye.

After years of being disappointed by mascaras, we launched our own. CODE Volumising Lengthening Mascara… think it sounds too good to be true? Let me tell you a bit more!

Whether you’ve got stubborn, straight lashes, unbearable short ones or you just want to add a bit of volume that’ll last day to night, we’ve created a formula that is perfect for you.

Firstly we added nylon fibres to our formula to build the length of our lashes. Next we added a film forming ingredient to seal each lash, so those fibres stayed strong all day and didn’t flake or smudge by lunchtime!

We then wanted to make sure our mascara was kind to your lashes, so we added vitamins and waxes to moisturise and condition. We then topped it up with some bamboo extract to encourage lash growth.

Now we know everyone is different and you might be a bit dubious about our ‘one-size-fits-all’ mascara but with this in mind, we added a build on build technology to our formula which allows you to fully tailor your lash look to suit your needs. Whether you opt for a natural look for the school-run or a dramatic look for drinks on a Saturday night... we’ve got you covered.

With all this packed into one tube, it’s easy to worry about how it’s going to come off. But not to worry, CODE VLM can be easily removed with a water based cleanser when you just want to get into bed at the end of a long day.

No gimmicks, no outlandish claims, no crazy ingredients. Just real people creating real results.