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CODE VLM Volumising Lengthening Mascara - Water-Resistant & Gentle for Sensitive Eyes

£24.00

THE ULTIMATE EVERYDAY MASCARA.

It won’t make you feel like Angelina Jolie. It won’t get you that pay rise or get you on the next rung of the ladder, and it won’t change the patriarchy. You can do all that by yourself. CODE VLM is just a mascara, but it’s the only one you’ll ever need. 

Meet CODE VLM - your new everyday mascara that's honestly brilliant at what it does. This volumising lengthening mascara won't promise you the world, but it will give you gorgeous, natural-looking lashes that last all day.

Our water-resistant mascara is perfect for real life - whether you're having a lovely catch-up with friends, working out, or just getting on with your day. It's clump-freesmudge-proof, and gentle enough for sensitive eyes and contact lens wearers.

If you've got sparse lashesshort lashes, or you're just after a reliable mascara you can trust every single day, you've found your match.

Perfect for:

✔️ Sensitive eyes and contact lens wearers

✔️ Everyday wear - work, gym, or special occasions

✔️ Mature lashes that need gentle care

✔️ Anyone wanting natural volume without the drama

✔️ Buildable coverage from subtle to stunning

This lengthening mascara beauty product is loved by many makeup artists.

Read the reviews, try it, you won't be disappointed.

Available in gorgeous shades:

  • BLACK: A stunning glossy black that lets you go soft with a lighter coat or build it up for a bold, dramatic finish.
  • BLUE: A rich, dark blue that’s softer than black, adding a gorgeous hint of blue that pops beautifully in the light and flatters all eye colours.
  • BROWN: A deep, warm, elegant brown that’s perfect for a more natural look—softer than black but still striking, complementing every eye colour beautifully.

✨ Pick your perfect shade and make your lashes shine!

Have a watch below to see it in action...

Clump-Free Perfection

our smart wiper ensures just the right amount of product for flawless application

From Natural to WOW

buildable formula lets you dial up the drama, your way

Lash-Loving Goodness

packed with vitamins and waxes to nourish and support lash growth

Your Lashes, Only Bolder

Ready to turn heads?

WHY YOU'LL LOVE CODE VLM

💕 Full bristle brush with different length bristles - grabs every single lash for beautiful definition and natural volume 

💕 Buildable formula - go from natural daytime look to gorgeous evening drama 

💕 Cruelty-free and vegan - beauty with a conscience, always 

💕 Lash-loving ingredients - enriched with vitamins and waxes to encourage healthy lash growth 

💕 Generous 12ml size - brilliant value that lasts ages 

💕 Smart wiper technology - perfect amount of product every time, no clumps, promise! 

💕 Water-resistant formula - perfect for long-wearing results without the heaviness of waterproof 

💕 Easy removal - comes off beautifully with your usual water cleanser

💕 Unique wiper to ensure there is the perfect amount of product on the brush every time. This may seem ‘dry’ but it actually prevents your lashes from getting clumps.

HOW TO APPLY

Roots: Pop the brush on to your lashes as close to the root as you can.

Wriggle: Give the brush a good wriggle back and forth, this will make sure even the tiniest of lashes are covered.

Roll: Gently twist the brush from root to tip. 

INGREDIENTS

Black:-

Aqua (Water), Cetyl Alcohol, CI 77499 (Iron Oxides), Oryza Sativa (Rice) Bran Wax, Copernicia Cerifera (Carnauba) Wax, Stearic Acid, VP/VA Copolymer, Glycerin, Cellulose, VP/Hexadecene Copolymer, Hydroxyethylcellulose, Aminomethyl Propanol, Phenoxyethanol, Sorbitol, Helianthus Annuus (Sunflower) Seed Oil, Galactoarabinan, Ethylhexylglycerin, Panthenol, Tocopherol, Beta-Sitosterol, Squalene, Polysorbate 60, Disodium Phosphate, Sodium Phosphate. 

Blue / Brown:-

Aqua (Water), Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Oryza Sativa (Rice) Bran Wax, Cetyl Alcohol, Glycerin, VP/VA Copolymer, Aminomethyl Propanol, VP/Hexadecene Copolymer, Cellulose, Phenoxyethanol, Glyceryl Stearate, Kaolin, Helianthus Annuus (Sunflower) Seed Oil, Xanthan Gum, Ethylhexylglycerin, Panthenol, Tocopherol, Sorbitol, Beta-sitosterol, Squalene, Dimethicone, Peg-100 Stearate, May Contain:CI 77007 (Ultramarines), CI 77491, CI 77499 (Iron Oxides).

Lash Kit Application Tips

Customer Reviews

Based on 1121 reviews
89%
(996)
6%
(65)
3%
(34)
1%
(12)
1%
(14)
C
Clair Doughty
Channelling the best of Pat Butcher 💙🩷

Vibrant but also subtle at the same time. Brilliant full easy to apply mascara which is even better if you use the FFL primer with it!

E
Emma B
Fabulous

My new fave mascara! Visibly lengthens my natural lashes over time.

A
Anonymous
Mascara

Worried it would look too blue, but it doesn’t,:and much better than black for my silver hair

L
Lynn W
Love it!

I have all 3 colours of the mascara and I love them all on my dark lashes. It doesn't clump and lasts for hours. I wouldn't buy any other brand now.

J
Jane Carruthers
Fab mascara - works well, looks great, stays put yet easy to remove

I absolutely love this mascara as it works really well, stays put, yet comes off with no pulling or rubbing needed.
My latest order was of the brown and I love that even more.
I usually use with FFL (Forget Fake Lashes) but works well alone as well.
I’d highly recommend it and hope they keep on making it and all the other products as I’d be lost without them.