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CODE VLM Volumising Lengthening Mascara

£24.00
KEY BENEFITS

- Full bristle brush with different length bristles designed to grab every lash for guaranteed definition, thickness, volume and lift

- Build on build technology allows you to fully tailor your lash look from natural to dramatic

- Cruelty free, paraben free and vegan

- Enriched with vitamins and waxes to encourage lash growth

- A generous 12ml

- Unique wiper to ensure there is the perfect amount of product on the brush every time. This may seem ‘dry’ but it actually prevents your lashes from getting clumps. 

HOW TO APPLY

Roots: Pop the brush on to your lashes as close to the root as you can.

Wriggle: Give the brush a good wriggle back and forth, this will make sure even the tiniest of lashes are covered.

Roll: Gently twist the brush from root to tip. 

INGREDIENTS

Black:-

Aqua (Water), Cetyl Alcohol, CI 77499 (Iron Oxides), Oryza Sativa (Rice) Bran Wax, Copernicia Cerifera (Carnauba) Wax, Stearic Acid, VP/VA Copolymer, Glycerin, Cellulose, VP/Hexadecene Copolymer, Hydroxyethylcellulose, Aminomethyl Propanol, Phenoxyethanol, Sorbitol, Helianthus Annuus (Sunflower) Seed Oil, Galactoarabinan, Ethylhexylglycerin, Panthenol, Tocopherol, Beta-Sitosterol, Squalene, Polysorbate 60, Disodium Phosphate, Sodium Phosphate. 

Blue / Brown:-

Aqua (Water), Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Oryza Sativa (Rice) Bran Wax, Cetyl Alcohol, Glycerin, VP/VA Copolymer, Aminomethyl Propanol, VP/Hexadecene Copolymer, Cellulose, Phenoxyethanol, Glyceryl Stearate, Kaolin, Helianthus Annuus (Sunflower) Seed Oil, Xanthan Gum, Ethylhexylglycerin, Panthenol, Tocopherol, Sorbitol, Beta-sitosterol, Squalene, Dimethicone, Peg-100 Stearate, May Contain:CI 77007 (Ultramarines), CI 77491, CI 77499 (Iron Oxides).

THE ULTIMATE EVERYDAY MASCARA.

It won’t make you feel like Angelina Jolie. It won’t get you that pay rise or get you on the next rung of the ladder, and it won’t change the patriarchy. You can do all that by yourself. CODE VLM is just a mascara, but it’s the only one you’ll ever need. 

Our volumising, lengthening, thickening, curling, no-clumping, no-smudging, vegan mascara is water-resistant so whether you’re sweating it out at the gym or having a good cry, we’ve got you covered.

If you have sparse lashes, thinning lashes, short lashes or you just need a mascara in your life that you can trust, you've come to the right place.

CODE VLM is the perfect mascara for sensitive eyes and suitable for contact lens wearers. This mascara is long wearing, the lengthening effect stays put all day and is super easy  to remove at the end of the day by using a water based cleanser.

The formula is water resistant so you can still have a good old laugh (or cry) but don't go diving in the pool, waterproof formula tends to be heavy and weighs lashes down (not forgetting it is harder to remove so water resistant is the best way to care for your lashes and give you the lash results you deserve!). This lengthening mascara beauty product is loved by many makeup artists.

Read the reviews, try it, you won't be disappointed.

Now available in:

  • BLACK: A stunning glossy black that lets you go soft with a lighter coat or build it up for a bold, dramatic finish.
  • BLUE: A rich, dark blue that’s softer than black, adding a gorgeous hint of blue that pops beautifully in the light and flatters all eye colours.
  • BROWN: A deep, warm, elegant brown that’s perfect for a more natural look—softer than black but still striking, complementing every eye colour beautifully.

✨ Pick your perfect shade and make your lashes shine!

Have a watch below to see it in action...

Customer Reviews

Based on 744 reviews
90%
(670)
5%
(40)
2%
(18)
1%
(9)
1%
(7)
C
Chris Simpson
Brown mascara

Absolutely loving the brown mascara. Softer than the black but still really lengthens your natural lashes and looks fabulous. Great for daytime wear but I'd also wear it in the evening. Really tempted to get the blue now!

T
Theresa Nicolson

I used this and the under lash coating and it's brilliant. I've nearly run out so possibly time to buy more???

H
Hazel Roberts
The best mascara I’ve ever used

The brush is sooo good. Definitely does what it says- builds length and keeps lashes separate and defined. The black (evening?) is great but so is the new brown one (day wear?)

M
Margaret H.
At last a “comfortable mascara!

Received CODE VLM mascara in brown and in blue a few days ago. I love them! So easy to apply, no clumping, and easy to remove at the end of the day. I’ve tried other so called brown mascaras but they are usually very dark. Love the blue too! Not seen blue since I was in my twenties!Thank you!

j
janet gadsby
VLM

Hi, I just had to say how much I love the new vlm in the brown. It gives a softer look for daytime but still has the same stunning effect. I’ll definitely be trying the blue as well. I’ve been using all of the code beautiful products for almost a year and can honestly say I wouldn’t use anything else now.