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CODE VLM Volumising Lengthening Mascara


- Full bristle brush with different length bristles designed to grab every lash for guaranteed definition, thickness, volume and lift

- Build on build technology allows you to fully tailor your lash look from natural to dramatic

- Cruelty free, paraben free and vegan

- Enriched with vitamins and waxes to encourage lash growth

- A generous 12ml

- Unique wiper to ensure there is the perfect amount of product on the brush every time. This may seem ‘dry’ but it actually prevents your lashes from getting clumps. 


Roots: Pop the brush on to your lashes as close to the root as you can.

Wriggle: Give the brush a good wriggle back and forth, this will make sure even the tiniest of lashes are covered.

Roll: Gently twist the brush from root to tip. 


Aqua (Water), Cetyl Alcohol, CI 77499 (Iron Oxides), Oryza Sativa Bran Cera (Oryza Sativa (Rice) Bran Wax), Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Stearic Acid, Vp/Va Copolymer, Glycerin, Vp/Hexadecene Copolymer, Hydroxyethylcellulose, Aminomethyl Propanol, Cellulose, Phenoxyethanol, Sorbitol, Helianthus Annuus Seed Oil (Helianthus Annuus (Sunflower) Seed Oil), Galactoarabinan, Ethylhexylglycerin, Panthenol, Tocopherol, Plantago Psyllium Husk Powder, Beta-Sitosterol, Squalene, Polysorbate 60, Disodium Phosphate, Sodium Phosphate.


It won’t make you feel like Angelina Jolie. It won’t get you that pay rise or get you on the next rung of the ladder, and it won’t change the patriarchy. You can do all that by yourself. CODE VLM is just a mascara, but it’s the only one you’ll ever need. 

Our volumising, lengthening, thickening, curling, no-clumping, no-smudging, vegan mascara is water-resistant so whether you’re sweating it out at the gym or having a good cry, we’ve got you covered.

If you have sparse lashes, thinning lashes, short lashes or you just need a mascara in your life that you can trust, you've come to the right place.

CODE VLM is the perfect mascara for sensitive eyes and suitable for contact lens wearers. This black mascara is long wearing, the lengthening effect stays put all day and is super easy  to remove at the end of the day by using a water based cleanser.

The formula is water resistant so you can still have a good old laugh (or cry) but don't go diving in the pool, waterproof formula tends to be heavy and weighs lashes down (not forgetting it is harder to remove so water resistant is the best way to care for your lashes and give you the lash results you deserve!). This lengthening mascara beauty product is loved by many makeup artists.

Read the reviews, try it, you won't be disappointed.

Have a watch below to see it in action...

Customer Reviews

Based on 552 reviews

Lovely mascara. Really good at separating my lashes

Karen Williams
Code VLM

My CodeVLM arrived really quickly and it’s a really nice mascara. It is really easy to apply and doesn’t clump or smudge. It definitely makes my lashes look longer.

Kathryn Workman
It’s nice

So saw video for using this too. I didn’t buy the product that goes under this…. Well, not yet ( not sure I want the wing effect that suits younger women so well). It’s a nice mascara. Love the brush. And it looks better the more you layer it. It doesn’t clog my lashes. I just might need more time with this product for 5 star but I beginning to love it.

Meg Calvert Calvert
Brilliant mascara

I love this! It does exactly what it says it will. Working in conjuction with the lash primer it goes on beautifully, no clumping, and is easy to layer up!

Catherine Wilson
Volumising mascara

This is my 3rd or 4th mascara and I love it, although the last one I received seemed a little bit drier than the others, I'm using it though and will order more of your items.