This October, we're doing something that matters deeply to us – and we'd love you to be part of it.
As a family-run, female-founded business, we know firsthand the power of women supporting women. That's why we're joining forces with incredible brands across the UK through the Buy Women Built movement to raise awareness and funds for Prevent Breast Cancer – the UK's only charity dedicated solely to predicting and preventing breast cancer before it starts.
This isn't just about raising money (though that's important). It's about sparking conversations, sharing real stories, and encouraging every woman to know her body and check herself regularly. Because early detection? It saves lives.
Why This Matters to Us
Let us introduce you to Katy Davies, founder of ecojiko and a woman whose story reminds us why this campaign is so vital.
In October 2021, during Breast Cancer Awareness Month, Katy found a lump. She was healthy, active, with no family history of breast cancer. Within weeks, she was diagnosed with aggressive HER2+ breast cancer. But here's the thing – early detection saved her life.
"Prevention is key. My tumour was less than a millimetre from spreading. Had I not found it when I did, the outcome could have been very different. Knowing your body, understanding what's normal for you, and checking yourself regularly is vital," Katy shares.
Today, Katy's using her business as a force for good – supporting research, raising awareness, and helping other women catch breast cancer early.
She's not alone. So many of us in the Buy Women Built network have been touched by breast cancer – whether we've faced it ourselves or walked alongside someone we love through their journey. This shared experience has become our driving force.
"Many brands in the network have been affected by breast cancer in one way or another, and so it's the perfect platform to raise awareness," Katy explains. "Collaboration is key to spreading awareness, encouraging early detection, and ultimately saving lives."
What We're Doing This October
Throughout the month, participating brands (including us!) will be:
✨ Donating a percentage of sales to breast cancer charities, with a special focus on Prevent Breast Cancer
✨ Amplifying survivor stories to encourage you to check yourself
✨ Spreading awareness through heartfelt storytelling and real conversations
✨ Amplifying survivor stories to encourage you to check yourself
✨ Spreading awareness through heartfelt storytelling and real conversations
We're kicking things off with a fundraising event on October 2nd in Manchester at the NatWest building in Spinningfields, hosted in collaboration with Prevent Breast Cancer. The day will include inspiring health talks, panel discussions, networking, and curated stalls showcasing Buy Women Built brands. (We'd love to see you there!)
About Prevent Breast Cancer
This incredible charity is doing something no one else in the UK is – funding pioneering research to stop breast cancer before it starts. Their mission? A future free from breast cancer. And honestly, we can't think of anything more worth fighting for.
👉 Learn more at preventbreastcancer.org.uk
About Buy Women Built
This is a movement close to our hearts. Buy Women Built celebrates and supports female-founded brands across the UK, encouraging people to shop with purpose and back women-led businesses.
When you buy from women-built brands, you're not just getting a gorgeous product – you're investing in equality, innovation, and communities. You're saying yes to a world where women thrive.
How You Can Join Us
This October, let's raise awareness, funds, and each other up:
💗 Shop with purpose – Support participating Buy Women Built brands including:
CODE Beautiful, ecojiko, Me and I apparel, Anna James the Label, Evenly, Well & Truly, Caboodle, Single Swan, OMG Tea Y.O.U Underwear, HER Bodywear, Hair Loving, Trainer Trash, Tortue, Eco Green Living, Snoap, Official True Beauty, Good Wash Day, Our Remedy, Sloafer
💗 Check yourself – Make self-checks a regular habit and encourage the women you love to do the same
💗 Spread the word – Share survivor stories, tag us and the brands above in your posts, and help us raise awareness
Together, we can fund vital research, empower early detection, and move closer to a world without breast cancer.
Because when women come together? We create change. We save lives. We build something beautiful.
With love,
The CODE Beautiful Family 💗
The CODE Beautiful Family 💗
