We’ve been working super hard lately on our new campaign and I’m so excited to finally share it with you!
#GetReal is all about cutting through the bull**** of the beauty industry and really embracing your own definition of beauty, whatever that may be! Check out our video here.
Have you ever been seduced by a brands advertising? Some might even say brainwashed by multi-million pound marketing campaigns? We’re asking you to forget the corporate beauty worlds definition of beauty and start embracing your own.
CODE Beautiful isn’t part of the corporate world, at the end of the day we are normal women, just like you, who have turned our thoughts into things and created multi-functional beauty essentials that we couldn’t live without.
We might be a tiny brand in this huge (kinda scary) industry but we are certainly mighty. We have the confidence to just be ourselves and create products on behalf of you guys. The beauty industry can often feel too patronising and ‘perfect’, after all, around 7 companies own 182 beauty brands, so what happens to those of us that don’t fit into that mould?
#GetReal is all about celebrating normal women, just like you and I, that don’t conform to the idea of perfect, those women who just want quality multifunctional products that will make them look and feel great with minimal fuss.
We might not have the million pound budgets that some of these other beauty brands have got to pay influencers and supermodels, but that’s not going to stop us from making amazing products just for YOU.
We’d really love your feedback on our new campaign, check out the video here and please tell us what you think.
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