When Emma and I started CODE Beautiful, we had one simple mission: create beauty products that actually deliver on their promises. As two Welsh sisters who'd been let down by countless mascaras that claimed to transform our lashes but left us disappointed, we knew women deserved better.
What started as frustration in our bathroom mirrors has grown into something we never imagined - a global community of incredible women who believe, like us, that beauty should be authentic, cruelty-free, and genuinely transformative.
But here's what we've learned along this journey: when you build a business with purpose, it becomes about so much more than the products you create.
Why Prevent Breast Cancer Matters to Us
As women in business, as sisters, as members of a community that lifts each other up - we know that supporting causes that directly impact women's lives isn't just the right thing to do, it's essential.
Breast cancer touches so many of our lives. Whether it's a friend, a family member, a customer who's shared her story with us, or the women in our own circles - we've seen firsthand how prevention and early detection can literally save lives.
When we discovered the incredible work that Prevent Breast Cancer does - funding life-saving research, raising awareness, and supporting women and their families - we knew we had to be part of that mission.
Our Summer Kit for a Cause
This Sunday, we're launching our CODE Summer Glow Kit featuring three of our hero products: CODE VLM (Volumising Lengthening Mascara), CODE LLE (Lid Lift Enhance), and CODE HTG (Hydrate Tint Glow). It's everything you need for that effortless summer confidence in just five minutes.
But here's what makes this launch different: 10% of every profit from this kit goes directly to Prevent Breast Cancer charity this summer.
This isn't a one-time donation or a marketing gesture. This is our commitment to using our platform, our community, and our success to fund research that could prevent breast cancer for future generations.
The Power of Women Supporting Women
What excites us most about this partnership isn't just the funds we'll raise - it's the awareness we'll create together. Our community of women becomes advocates for breast cancer prevention. Every social media share, every conversation with friends, every purchase becomes part of a larger movement.
We've always believed that when women support women, incredible things happen. This partnership with Prevent Breast Cancer proves that business can be beautiful, profitable, and purposeful all at once.
Looking Forward
This is just the beginning. As CODE Beautiful continues to grow, supporting causes that matter to women will always be part of our DNA. Because at the end of the day, we're not just selling mascara - we're building a community of women who believe in lifting each other up.
Thank you to Prevent Breast Cancer for trusting us with this partnership. Thank you to our incredible customers who make initiatives like this possible. And thank you for proving that beauty, business, and purpose can create something truly beautiful together.
To learn more about CODE Beautiful's Summer Kit for Prevent Breast Cancer, click here. To discover more about Prevent Breast Cancer's life-saving work, click here.
