Make-up Artist’s inside secret on mascara application....


We’ve all been used to applying mascara in our own way for so long it’s hard to change the technique, but when you’re using a mascara like CODE Beautiful VLM that does it all... thickness, length, curl, separation and volume...

The benefits of mastering a new technique are massive in comparison to the few days of practice time it takes to apply like a pro...

SO, some of us probably do part of this technique but, take a few days to master it, and it will become second nature and give you some serious lashes.

Create the perfect look for you, whether that’s a natural day time look or a dramatic party look, this mascara does it all and has serious staying power, with no clumps, smudges or flakes.... but only if you get your technique right... here goes...

ROOTS: Pop the brush onto your lashes as close to the root as you can.

WRIGGLE: Give the brush a good wriggle back and forth a few times.

ROLL the brush from root to tip.

Here’s a little vid to show you how

Welcome to the world of wonderful lashes...




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