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CODE VLM Volumising Lengthening Mascara


- Full bristle brush with different length bristles designed to grab every lash for guaranteed definition, thickness, volume and lift

- Build on build technology allows you to fully tailor your lash look from natural to dramatic

- Cruelty free, paraben free and vegan

- Enriched with vitamins and waxes to encourage lash growth

- A generous 12ml

- Unique wiper to ensure there is the perfect amount of product on the brush every time. This may seem ‘dry’ but it actually prevents your lashes from getting clumps. 


Roots: Pop the brush on to your lashes as close to the root as you can.

Wriggle: Give the brush a good wriggle back and forth, this will make sure even the tiniest of lashes are covered.

Roll: Gently twist the brush from root to tip. 


Aqua (Water), Cetyl Alcohol, CI 77499 (Iron Oxides), Oryza Sativa (Rice) Bran Wax, Copernicia Cerifera (Carnauba) Wax, Stearic Acid, VP/VA Copolymer, Glycerin, Cellulose, VP/Hexadecene Copolymer, Hydroxyethylcellulose, Aminomethyl Propanol, Phenoxyethanol, Sorbitol, Helianthus Annuus (Sunflower) Seed Oil, Galactoarabinan, Ethylhexylglycerin, Panthenol, Tocopherol, Beta-Sitosterol, Squalene, Polysorbate 60, Disodium Phosphate, Sodium Phosphate. 


It won’t make you feel like Angelina Jolie. It won’t get you that pay rise or get you on the next rung of the ladder, and it won’t change the patriarchy. You can do all that by yourself. CODE VLM is just a mascara, but it’s the only one you’ll ever need. 

Our volumising, lengthening, thickening, curling, no-clumping, no-smudging, vegan mascara is water-resistant so whether you’re sweating it out at the gym or having a good cry, we’ve got you covered.

If you have sparse lashes, thinning lashes, short lashes or you just need a mascara in your life that you can trust, you've come to the right place.

CODE VLM is the perfect mascara for sensitive eyes and suitable for contact lens wearers. This black mascara is long wearing, the lengthening effect stays put all day and is super easy  to remove at the end of the day by using a water based cleanser.

The formula is water resistant so you can still have a good old laugh (or cry) but don't go diving in the pool, waterproof formula tends to be heavy and weighs lashes down (not forgetting it is harder to remove so water resistant is the best way to care for your lashes and give you the lash results you deserve!). This lengthening mascara beauty product is loved by many makeup artists.

Read the reviews, try it, you won't be disappointed.

Have a watch below to see it in action...

Customer Reviews

Based on 576 reviews
Julie Anderson

Lovely products and I can highly recommend. In my mid 60s I now struggle with finding the right mascara however love the VLM and the brush in particular is so good. I also use the Forget Fake Lashes and Natural Brow Definer too.

Debbie Pearce

A lovely mascara very easy to apply. It doesn’t smudge and lasts all day.
I would definitely recommend.

Leigh J.
Perfect mascara

Delighted with this mascara and have recommended it to my friends. I have wasted a lot of money previously on mascaras which make my eyes sting, smudge or go on too thick. This goes on like a dream, looks natural, no smudging and no irritation. Love it!

Esther Whitehead
Getting used to this!

I’ve only given it a 4 star because I’m still getting used to it!! Every time I use it because the brush is quite long I blot mascara somewhere on my eyelid and have to do a cleanup job!! I’m sure it will be fine once I get used to it!

Lynne Noble
Lovely mascara

Goes on beautifuly, not too thick or cloggy, usually dry the brush a little before use but don’t have too on this, amazing!