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CODE VLM Volumising Lengthening Mascara


- Full bristle brush with different length bristles designed to grab every lash for guaranteed definition, thickness, volume and lift

- Build on build technology allows you to fully tailor your lash look from natural to dramatic

- Cruelty free, paraben free and vegan

- Enriched with vitamins and waxes to encourage lash growth

- A generous 12ml

- Unique wiper to ensure there is the perfect amount of product on the brush every time. This may seem ‘dry’ but it actually prevents your lashes from getting clumps. 


Roots: Pop the brush on to your lashes as close to the root as you can.

Wriggle: Give the brush a good wriggle back and forth, this will make sure even the tiniest of lashes are covered.

Roll: Gently twist the brush from root to tip. 


Aqua (Water), Cetyl Alcohol, CI 77499 (Iron Oxides), Oryza Sativa Bran Cera (Oryza Sativa (Rice) Bran Wax), Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Stearic Acid, Vp/Va Copolymer, Glycerin, Vp/Hexadecene Copolymer, Hydroxyethylcellulose, Aminomethyl Propanol, Cellulose, Phenoxyethanol, Sorbitol, Helianthus Annuus Seed Oil (Helianthus Annuus (Sunflower) Seed Oil), Galactoarabinan, Ethylhexylglycerin, Panthenol, Tocopherol, Plantago Psyllium Husk Powder, Beta-Sitosterol, Squalene, Polysorbate 60, Disodium Phosphate, Sodium Phosphate.


It won’t make you feel like Angelina Jolie. It won’t get you that pay rise or get you on the next rung of the ladder, and it won’t change the patriarchy. You can do all that by yourself. CODE VLM is just a mascara, but it’s the only one you’ll ever need. 

Our volumising, lengthening, thickening, curling, no-clumping, no-smudging, vegan mascara is water-resistant so whether you’re sweating it out at the gym or having a good cry, we’ve got you covered.

If you have sparse lashes, thinning lashes, short lashes or you just need a mascara in your life that you can trust, you've come to the right place.

CODE VLM is the perfect mascara for sensitive eyes and suitable for contact lens wearers. This black mascara is long wearing, the lengthening effect stays put all day and is super easy  to remove at the end of the day by using a water based cleanser.

The formula is water resistant so you can still have a good old laugh (or cry) but don't go diving in the pool, waterproof formula tends to be heavy and weighs lashes down (not forgetting it is harder to remove so water resistant is the best way to care for your lashes and give you the lash results you deserve!). This lengthening mascara beauty product is loved by many makeup artists.

Read the reviews, try it, you won't be disappointed.

Customer Reviews

Based on 513 reviews
Sharone Williams

Love this mascara! It’s the only one I use now and because you can remove it with just warm water (no chemicals) I have noticed an improvement in the condition of my natural lashes.

Gill Mob Verden

I love both the primer and the mascara I shall buy again for sure. Longer thicker lashes and no clumping

Amanda Edwards
Spot on

It does what it says! My eyelashes are anazing, so thick and long. At 20 my eyelashes were thick and eye catching. Now at 60 looking thin until now! Will definitely be purchasing more... x

Sian Stewart
Quite pleased with the results.

Quite pleased really as it doesn't clog and make my lashes look bulky!

Julie Birch

Love this mascara